Digital Marketing

New features & announcements

Lost in the Labyrinth: Social Media Fragmentation in 2024 and Beyond

06 February 2024 Digital Marketing

Remember the good old days when Facebook reigned supreme in the social media realm? Those sun-soaked memories are now firmly tucked away. Today's online world is a maze of platforms, each vying for our attention and engagement. This ever-shifting landscape, aptly dubbed "social media fragmentation," presents both obstacles and opportunities for businesses hoping to connect with their target audience.

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Google Business Profile's Free Website Will Be Phased Out

26 January 2024 Digital Marketing

In the ever-evolving landscape of online presence, it's crucial for businesses to stay ahead of the curve. Google, being a key player in the digital realm, has recently announced changes to websites created through Google Business Profiles. If your business has utilised this feature, it's important to be aware of the upcoming transition and take proactive steps to maintain a strong online presence.

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Unlocking the Secrets of China's Thriving E-commerce Landscape: A Recap of the Exclusive Workshop by Optisage Technology

17 January 2024 Digital Marketing

On January 17, 2024, Optisage Technology Sdn Bhd, organised a groundbreaking event – an exclusive workshop titled "An Insight into China's RM13.2 Trillion E-commerce Market." Held at the exquisite Impiana Hotel, Senai, the workshop was supported by ICDL Asia, with distinguished speakers from Yicai Business School, China who shared a wealth of knowledge about the overall e-commerce scene in China.

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