Google Ads can be an effective way to grow your business by increasing your online visibility and attracting new customers.

1. Reach new customers: By targeting specific keywords and demographics, you can reach potential customers who are searching for the products or services that your business offers.
2. Increase website traffic & build online presence: Drive targeted traffic to your website, which can help increase brand awareness and generate leads and sales.
3. Track and measure results: Track the performance of your campaigns in real-time and identify what is working and what is not, and make adjustments to your campaigns to optimise their effectiveness.
4. Stay competitive: Target specific keywords and demographics, and set your own budget, which can help you stay one step ahead of your competition.

With Google Ads, businesses can create and run ads in various formats, including text, display, and video ads on Google Search, YouTube, and other sites across the web

Google Ads operates on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on their ad. This can be a cost-effective way to reach a targeted audience and drive phone calls or website visits.

Google Ads works by displaying ads to users who are searching for specific keywords or visiting websites that are part of the Google Ads network. When a user clicks on an ad, the business that placed the ad is charged a fee, known as a cost-per-click (CPC).

Businesses can set their own budgets, duration and choose specific keywords that they want their ads to be shown for. Ads can be targeted to specific demographics and locations, and businesses can track the performance of their ads in real-time using analytics and tracking tools.

Your Google Ads cost depends on a number of factors, including the competitiveness of the keywords you want to bid on, the quality of your ad, the relevance of your ad to the keywords and the landing page of your website, and the relevance of your website to the person who is clicking on your ad.

Google Ads gives you complete control over your own spending budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business. The cost of a click or call can vary based on a few factors.

There are three basic types of Google Ads:

1. Search campaigns - these ads appear at the top and bottom of the Google search results page when someone searches for for a product or service that’s similar to yours
2. Display campaigns - usually in image form, these ads appear on websites or apps that are part of the Google Display Network
3. Video campaigns - These ads appear on YouTube and other video sites. You can use video ads to promote your business and reach a wider audience.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

1. Cost Per Impression, in which you get charged for each time your advertisement is seen (not clicked)
2. Cost Per Engagement, in which you are charged each time a user completes a specific engagement (like watching your video ad)

Most definitely. With Google Ads location targeting, you can choose from countries, regions within a country, a specific location with a radius and even places of interest, your business locations or even tiered demographics.

Anyone can sign up with Google Ads to start advertising almost instantly. But if you need professionals to strategise, manage, and optimise your campaign, then get in touch with us for a consultation on how we can help you best.