Facebook Marketing refers to the use of Facebook's advertising platform to promote products, services, or brands to its users. This can be done through various ad formats such as images, videos, carousels, and more.

Facebook Marketing is not limited to just using the Boost Post function. Boost Post is a feature that allows you to increase the visibility of a specific post on your Facebook Page by paying to promote it to a wider audience. However, Facebook Marketing encompasses a wide range of advertising options, targeting options, and business tools available on the platform, including but not limited to:

1. Creating and managing ad campaigns using the Facebook Ads Manager
2. Using various ad formats such as image, video, carousel, and more
3. Utilising Facebook's targeting options, such as demographics, interests, behaviours and custom audience
4. Building and managing a Facebook Business Page, Group and Event
5. Using Facebook Insights to track and measure the performance of your marketing efforts.

Yes, Facebook Marketing can help increase the visibility of your Page's posts. With Facebook Advertising, you can target specific demographics and interests, reach a larger audience, and drive more traffic to your Page. Additionally, boosting a post or running a sponsored ad can increase visibility and engagement on your content. The key is to allocate a marketing budget for your Business Page and using the available tools from Facebook to ensure success.

A better method is to ensure you have also set up your Facebook Business Manager, as it is a centralised platform for managing your Facebook Pages, Ad Accounts, and business assets. It allows you to securely manage your presence on Facebook, collaborate with team members, and control access to sensitive business information.

Facebook Ads Manager allows businesses and individuals to create, manage, and track their Facebook and Instagram advertising campaigns. You can:

1. Create and run ad campaigns: Set a budget, target specific audiences, and choose the placements for your ads (e.g. Facebook, Instagram, Audience Network).
2. Monitor performance: Track metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
3. Optimise campaigns: Adjust bids, target audiences, and ad placements to improve performance.
4. Access analytics: Use detailed insights and reporting to understand the effectiveness of your campaigns and make data-driven decisions.

Whether you're a small business or a large enterprise, you can use Facebook Ads Manager to reach your target audience, achieve your advertising goals, and measure the results of your campaigns on both Facebook and Instagram.

Most definitely! We use audience targeting on Facebook to select specific groups of people to show your ads, based on demographics, interests, behaviours, and more. The idea is to reach people who are most likely to be interested in your products or services, increasing the chances of them engaging with your ads.

Here are some common types of targeting options available on Facebook:

1. Demographic targeting: Target people based on age, gender, education, job title, income, and more.
2. Location targeting: Target people based on their current location, hometown, or places they have recently visited.
3. Interest targeting: Target people based on the pages they have liked, apps they have used, or other interests they have expressed on Facebook.
4. Behavioural targeting: Target people based on their online and offline behaviours, such as recent purchases, travel plans, and more.
5. Custom Audiences: Target people who have already interacted with your business, such as website visitors, email subscribers, or past customers.

The cost of Facebook marketing can vary widely based on factors such as target audience, ad placement, competition for ad space, and advertising goals. On average, businesses spend between RM3 to RM15 per click and upwards of RM50 (or more) per day on Facebook advertising. It is still one of the most cost-effective media to get your message across to a large targetted audience compared to traditional media.

We do recommend a campaign period of at least 3-6 months to see effective and authentic long-term results as our certified consultants constantly do optimisation to ensure the optimum ROI on your ad spend. We believe in the long haul and treat all our clients as our partners as we work closely together with you to ensure all your objectives are met.

We provide all our clients with comprehensive reports on campaigns summary, ad performance with details on reach, impressions, clicks, or conversions as well as total ad spent. And we will also schedule ongoing meetings to let you know what sort of optimisation or adjustments needs to be done for better performance.