Search Engine Optimisation (SEO) has been the 'holy grail' of digital marketers since the advent of search engines. There has been many changes along the way and the biggest disrupter now seems to be Answer Engine Optimisation (AEO). But what in the world is AEO?
Read MoreIf you drive around, there's a high chance you rely on navigation services such as Waze or Google Maps to get around. Well, Google Map is about to get a lot more smarter!
Read MoreImagine your business without any online presence. In today's world, this is almost unthinkable. Most people search for products, services, and even local businesses online. If you're not there, you’re missing out.
Read MoreArtificial intelligence (AI) is rapidly transforming the job market, and it's becoming increasingly important for workers to adapt and reskill to stay relevant. With AI automating many tasks, the jobs of the future will likely require different skills than those of the past.
Read MoreRunning a business comes with numerous responsibilities, and while many companies focus on sales, marketing, and customer service, there are certain legal obligations that should never be ignored. One of these is displaying your registered company name and number on your website.
Read MoreArtificial Intelligence (AI) isn’t just something from science fiction movies anymore. It’s a powerful tool that can change the way you work, making your tasks easier and more efficient. Even if you’ve never used AI before, you can start adding it to your daily tasks to boost productivity.
Read MoreEducation is the cornerstone of progress, and like many industries, it’s undergoing a significant transformation thanks to Artificial Intelligence (AI). From personalised learning experiences to streamlining administrative tasks, AI is redefining how we teach, learn, and manage educational institutions.
Read MoreYour smartphone experience just got a major upgrade! Google is thrilled to introduce Gemini, an advanced AI model that’s about to make your Android device smarter, more intuitive, and genuinely helpful in ways you might not have imagined.
Read MoreIt seems like everywhere we look, AI is set to take over our jobs, but is that really the case? Instead of fearing it, we need to take the initiative to learn how to use AI effectively. At the end of the day, AI will replace those who don’t know how to use AI...
Read MoreEver wondered what digital marketers actually do all day? You might think we just scroll through social media, write a few posts, and call it a day. Oh, if only it were that simple!
Read MoreIn today's fast-paced world, being able to quickly understand and present information is crucial. As a digital marketer, you're likely juggling numerous proposals and documents every day. What if you could make this process easier and more efficient? Enter ChatGPT—a powerful AI tool that can transform how you handle and present information.
Read MoreIn a previous blog post, we discussed the misconception that digital marketing is inherently cheap. One key factor contributing to this myth is the vast array of digital marketing strategies, each with its own cost structure. Let's delve deeper into the specific costs associated with some of the most popular digital marketing tactics.
Read MoreIn today's digital age, the emergence of AI has revolutionised how we interact with technology. One of the most exciting advancements in this field is ChatGPT. But what exactly is ChatGPT, and how can you use it effectively?
Read MoreIn the world of digital marketing, there's one prevalent misconception that “Digital marketing is cheap.”. While it’s true that digital marketing can be more cost-effective than traditional marketing methods, this notion oversimplifies the reality.
Read MoreThe world of digital marketing is constantly evolving, with new technologies emerging all the time. One of the latest trends is the use of AI-generated avatars. These avatars can be used to create realistic and engaging marketing content, and they have the potential to revolutionise the way we reach and engage with consumers.
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