Answer Engine Optimisation (AEO) - What In The World Is It?

Nov 19, 2024 - Digital Marketing

Answer Engine Optimisation (AEO) - What In The World Is It?

Search Engine Optimisation (SEO) has been the 'holy grail' of digital marketers since the advent of search engines. There has been many changes along the way and the biggest disrupter now seems to be Answer Engine Optimisation (AEO). But what in the world is AEO?

Answer Engine Optimisation (AEO) is a subset of SEO that focuses on optimising content to be featured by virtual assistants and answer boxes in search engines. It is important for business owners to understand AEO because it can help them ensure that their customers can find information about their business, products, or services when interacting with voice-activated devices driven by AI technology.

AEO vs. SEO

AEO is different from traditional SEO in a few key ways. First, AEO focuses on optimising content for voice search, while traditional SEO focuses on optimising content for text-based searches. Second, AEO is more focused on providing direct answers to user questions, while traditional SEO is more focused on driving traffic to a website.

Importance of AEO

AEO is important for business owners because it can help them:

  • Reach a wider audience
  • Improve brand visibility
  • Drive more traffic to their website
  • Generate more leads and sales

AEO Best Practices

There are a number of best practices that businesses can follow to improve their AEO. These include:

  • Use keywords that are relevant to voice search
  • Create content that is concise and informative
  • Optimise your website for voice search
  • Use schema markup
  • Promote your content on social media

AEO Tools

There are a number of tools that can help businesses with AEO. These include:

  • AnswerThePublic
  • Google Keyword Planner
  • SEMrush

AEO Future

AEO is still a relatively new field, but it is expected to grow in importance in the years to come. As voice search becomes more popular, businesses that are not optimising their content for AEO will be at a disadvantage.

Conclusion

AEO is an important part of any digital marketing strategy. By following the best practices outlined in this article, businesses can improve their AEO and reach a wider audience.

Talk to us and find out how we can help your AEO strategy in your digital marketing strategy.

 

Adapted from : Sachs Marketing Group

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