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Google Business Profile's Free Website Will Be Phased Out
Jan 26, 2024 - Digital Marketing
Understanding the Changes:
Starting March 2024, websites created with Google Business Profiles will be turned off. Instead, visitors to your site will be redirected to your Business Profile. This redirection will be in effect until 10th June 2024. It's noteworthy that domains ending with business.site and negocio.site will be removed from the website field on your Business Profile.What You Need to Do:
1. Update Your Business Profile:
Take this opportunity to revisit and update your Google Business Profile. Ensure that all essential information is accurate, including your business description, contact details, and opening hours. Your Business Profile is a powerful tool for showcasing your business, so make the most of it.
2. Find Your Website:
If you're uncertain whether your website is made through Google Business Profile, now is the time to check. The transition will not affect businesses without a website linked to their Business Profile. If you do have a website through this platform, familiarise yourself with the steps to find it.
3. Consider Alternative Website Tools:
As the redirection service will cease after 10th June 2024, it's advisable to explore alternative website creation tools. Consider platforms that align with your business needs, providing more flexibility and customisation options. This could be an opportunity to enhance your online presence and user experience.
4. Communicate the Changes:
Keep your audience informed about the upcoming changes. Update your social media channels and email newsletters to let your customers know about the transition. Provide clear instructions on how to reach your Business Profile and any new website you may create.
5. Utilise Your Business Profile:
Leverage the features of your Business Profile to engage with customers. Showcase your business with high-quality photos, share important updates, and encourage communication through messages or by displaying your contact number. Make your Business Profile a comprehensive hub for information about your business.
Conclusion:
Change is the only constant in the digital world, and adapting to these changes is crucial for sustaining a strong online presence. By staying informed and taking proactive measures, you can seamlessly navigate the transition of Google Business Profile websites. Embrace the opportunity to enhance your business's digital footprint and continue providing an excellent online experience for your customers.
If your business does not have a website yet or is in dire need of an upgrade, now is a good time to consider developing a corporate website with us. Contact us for a chat and let's explore how we can work together.