Unlocking the Secrets of China's Thriving E-commerce Landscape: A Recap of the Exclusive Workshop by Optisage Technology

Jan 17, 2024 - Digital Marketing

On January 17, 2024, Optisage Technology Sdn Bhd, organised a groundbreaking event – an exclusive workshop titled "An Insight into China's RM13.2 Trillion E-commerce Market." Held at the exquisite Impiana Hotel, Senai, the workshop was supported by ICDL Asia, with distinguished speakers from Yicai Business School, China who shared a wealth of knowledge about the overall e-commerce scene in China.

At Optisage, we believe in the power of knowledge and the transformative impact it can have on businesses. We are proud to have been selected by ICDL Asia and YiCai to organise this workshop to herald in 2024.

The day kicked off at 8:30 am with our exclusive guests, from various industries, who have been our clients over the years, registering their attendance followed with a photo session and a light breakfast. The atmosphere buzzed with excitement as participants engaged in lively discussions, networked with peers, and shared memorable moments through numerous photo opportunities.

The event's opening ceremony was graced by the warm welcome of Mr. Johnson Lai, the visionary founder of Optisage Technology Sdn Bhd, a leading digital marketing agency in Johor Bahru. Mr. Lai set the stage for an enlightening day, introducing the esteemed speakers who would unravel the intricacies of China's colossal RM13.2 Trillion E-commerce Market.

The first speaker, Mr. Huang Lei (Zegri), President of Yicai Business School and former Vice President of Alibaba, took the audience on a captivating journey. Drawing from his extensive experience, Mr. Huang delved into the nuanced dynamics of various social media platforms in China, unveiling their profound impact on driving e-commerce sales.

Following the insightful presentation, a 10-minute coffee break provided attendees with the opportunity to digest the wealth of information shared. The room was abuzz with discussions as participants eagerly exchanged thoughts and insights.

The stage was then graced by Mr. Qu Zixuan (Ray), Chief Researcher of Yicai Business School and Author of the White Paper Work on Global DTC Insight of Chinese Enterprises. Mr. Zixuan shared a compelling case study of Blackmores, illustrating the brand's transformative journey in the Chinese market under Yicai's expert guidance. His presentation offered practical solutions for global enterprises, emphasising brand building, supply chain selection, and the methodology behind succeeding in China's dynamic market.

As the workshop drew to a close, a lively Q&A session unfolded. Thirty-one attendees from various industries actively participated, posing thoughtful questions and engaging in insightful discussions. The event concluded with a group photo session, capturing the camaraderie and shared knowledge of the day.

Invigorated by newfound insights, attendees were then treated to a sumptuous buffet lunch at Impiana Hotel's Tiffin Cafe, providing a relaxed setting for continued networking and reflections on the day's revelations.

The day’s event would not have been possible without the close cooperation of ICDL Asia and Yicai Business School. At Optisage Technology Sdn Bhd, we envision organising more insightful sessions like these in the future, creating a platform for continuous learning and collaboration with our clients who are not just clients but long-term partners.

We would like to express our most heartfelt gratitude to the following clients that took the time and effort to attend this exclusive event.

Our sincerest “Thank You” goes out to:

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